You Need Content
That Works
That Works
TaleWind helps associations meet their goals with content that’s built to perform.
Tell us what you’re aiming to achieve—and we’ll help you bring it to life with clarity, purpose, and polish.
We’ll build the plan with you—no script or production prep required.
Not Sure What Format You Need?
Start With the Goal.
Start With the Goal.
Choose what you’re trying to do, and we’ll show you a few proven formats that fit.
Drive Engagement & Action
Formats that boost visibility, drive registrations, and get people to act.
Educate & Explain
Content that simplifies complex topics and delivers real learning value.
Get More From Your Event
Turn live moments into lasting content. These formats help you repurpose what happens onsite into year-round value.
Create Sponsor Value
Formats designed to deliver visibility, performance, and renew-worthy ROI for partners.
Showcase People & Stories
Put your mission in human terms. These formats spotlight members, leaders, and community voices.
Drive Engagement & Action
These formats are designed to build visibility, generate momentum, and get your audience to take action.
What It Is:
A story-driven video built to raise awareness, shift perception, or drive policy and behavior change.
Why Associations Use It:
Advocacy videos help educate the public, influence decision-makers, or rally member support—especially around complex or urgent issues.
Common Uses:
- Public-facing awareness content
- Legislative or policy explainers
- Member mobilization videos
- Content for Hill Days, lobby visits, or digital advocacy
What It Is:
Short, scroll-stopping videos optimized for your most active platforms—designed to drive engagement, views, or shares.
Why Associations Use It:
Usually created as part of a larger video project (like a promo or recap), these cutdowns help you stay visible where your audience already is.
Common Uses:
- Social-ready edits from promos or recaps
- Countdown or teaser clips
- Member spotlights or stat-based posts
- Visual milestones and awareness campaigns
What It Is:
A short, high-impact video that introduces your event, program, or message with energy and clarity.
Why Associations Use It:
It builds anticipation and drives registrations. Fast to deploy and easy to repurpose—ideal for grabbing attention across social, email, and campaign pages. Great when your team needs reach without extra lift.
Common Uses:
- Pre-event marketing (email, social, webinars)
- Reuse in recap or next-year promos
- Campaign or series launches
- Co-branded sponsor promos
- Member benefit awareness
Educate & Explain
These formats help your audience learn, understand, and take action—whether you're simplifying complex topics or showcasing subject matter expertise.
What It Is:
A 20–30 minute story-driven video exploring your industry, workforce, or mission—blending interviews, immersive visuals, and narrative.
Why Associations Use It:
It builds trust and tells complex stories with clarity and impact. Can also be clipped for reuse.
Common Uses:
- Workforce or industry awareness
- Recruitment campaigns
- Milestone or legacy storytelling
- Sponsored or gated content
What It Is:
An audio or video series featuring expert voices and meaningful conversations—released regularly or by campaign.
Why Associations Use It:
Podcasts deepen engagement, extend thought leadership beyond one-off content, and offer recurring sponsor visibility.
Common Uses:
- Industry trends and expert interviews
- Leadership voice platform
- Campaign-based mini-series
- Sponsored episodes
What It Is:
A 2–5 minute video that breaks down a single idea, topic, or takeaway—created from expert-led clips, voiceover and graphics, or repurposed session footage.
Why Associations Use It:
It simplifies complex topics into clear, reusable content for campaigns, learning, or advocacy. These clips are fast to produce, easy to share, and often co-branded with sponsors as educational value-adds.
Common Uses:
- Microlearning content
- Sponsored advocacy explainers
- Member education with sponsor tie-in
- Topic explainers for web or social
- Bite-size content for gated hubs
- Speaker follow-up or session repurposing
Get More From Your Event
Your event is a content engine. These formats help you capture key moments and turn them into lasting assets—for learning, promotion, and visibility all year long.
What It Is:
Quick interviews with attendees, speakers, or sponsors—captured during the event and edited into short, impactful clips.
Why Associations Use It:
Authentic, high-energy content captured while people are excited—perfect for storytelling and reuse.
Common Uses:
- Member or speaker spotlights
- Recruitment campaigns
- Campaign or storytelling series
- Year-round engagement content
What It Is:
Same-day edited videos recorded onsite, often at sponsor booths, styled to feel live.
Why Associations Use It:
High-energy, high-visibility content that gives sponsors face time during your event.
Common Uses:
- Sponsored booth highlights
- Real-time social posts
- Digital engagement during hybrid events
- Sponsor activation reporting
What It Is:
A 2–5 minute video that breaks down a single idea, topic, or takeaway—created from expert-led clips, voiceover and graphics, or repurposed session footage.
Why Associations Use It:
It simplifies complex topics into clear, reusable content for campaigns, learning, or advocacy. These clips are fast to produce, easy to share, and often co-branded with sponsors as educational value-adds.
Common Uses:
- Microlearning content
- Sponsored advocacy explainers
- Member education with sponsor tie-in
- Topic explainers for web or social
- Bite-size content for gated hubs
- Speaker follow-up or session repurposing
What It Is:
A full recording of your live session—cleaned up and optimized for on-demand viewing.
Why Associations Use It:
It extends access, supports CE, and gives members more ways to engage with your content after the event.
Common Uses:
- Keynote or breakout session replays
- CE or credentialing content
- LMS libraries or gated content
- Member portals
What It Is:
A celebratory video that honors award nominees or winners—capturing their work, impact, and voice in a polished, meaningful way.
Why Associations Use It:
It brings recognition to life—onsite and beyond—and reflects the value of your member community.
Common Uses:
- Annual conference or gala videos
- Volunteer or leadership recognition
- Played during live award sessions
- Nominee highlight reels
- Event roll-ins or website showcases
What It Is:
Quick-turn highlight videos delivered within 24 hours or after your event, showcasing key moments and sponsor visibility in 2-3 minutes.
Why Associations Use It:
These create memorable, shareable sponsor moments with embedded logos, CTAs, or branded segments.
Common Uses:
- Next-day email content with sponsor segments
- Social media roll-outs
- Next-year promo sizzle reels
- Event screens or app content
- End-of-day wrap videos
What It Is:
A short, high-impact video that introduces your event, program, or message with energy and clarity.
Why Associations Use It:
It builds anticipation and drives registrations. Fast to deploy and easy to repurpose—ideal for grabbing attention across social, email, and campaign pages. Great when your team needs reach without extra lift.
Common Uses:
- Pre-event marketing (email, social, webinars)
- Reuse in recap or next-year promos
- Campaign or series launches
- Co-branded sponsor promos
- Member benefit awareness
Give Sponsors a Reason to Renew
Content that delivers real value for your partners—without compromising member experience.
What It Is:
Same-day edited videos recorded onsite, often at sponsor booths, styled to feel live.
Why Associations Use It:
High-energy, high-visibility content that gives sponsors face time during your event.
Common Uses:
- Sponsored booth highlights
- Real-time social posts
- Digital engagement during hybrid events
- Sponsor activation reporting
What It Is:
A 20–30 minute story-driven video exploring your industry, workforce, or mission—blending interviews, immersive visuals, and narrative.
Why Associations Use It:
It builds trust and tells complex stories with clarity and impact. Can also be clipped for reuse.
Common Uses:
- Workforce or industry awareness
- Recruitment campaigns
- Milestone or legacy storytelling
- Sponsored or gated content
What It Is:
An audio or video series featuring expert voices and meaningful conversations—released regularly or by campaign.
Why Associations Use It:
Podcasts deepen engagement, extend thought leadership beyond one-off content, and offer recurring sponsor visibility.
Common Uses:
- Industry trends and expert interviews
- Leadership voice platform
- Campaign-based mini-series
- Sponsored episodes
What It Is:
A 2–5 minute video that breaks down a single idea, topic, or takeaway—created from expert-led clips, voiceover and graphics, or repurposed session footage.
Why Associations Use It:
It simplifies complex topics into clear, reusable content for campaigns, learning, or advocacy. These clips are fast to produce, easy to share, and often co-branded with sponsors as educational value-adds.
Common Uses:
- Microlearning content
- Sponsored advocacy explainers
- Member education with sponsor tie-in
- Topic explainers for web or social
- Bite-size content for gated hubs
- Speaker follow-up or session repurposing
What It Is:
A 30-minute, live-streamed panel discussion—produced like a news show, not a webinar. Features real-time switching, custom graphics, and expert guests.
Why Associations Use It:
Live Panels blend thought leadership, engagement, and visibility. They’re ideal for spotlighting sponsors, elevating your voice, and creating on-demand value without the lift of in-person events.
Common Uses:
- Branded thought leadership sessions
- Recurring member engagement series
- Sponsor-aligned content
- Gated or exclusive-access lead-gen tools
What It Is:
Quick-turn highlight videos delivered within 24 hours or after your event, showcasing key moments and sponsor visibility in 2-3 minutes.
Why Associations Use It:
These create memorable, shareable sponsor moments with embedded logos, CTAs, or branded segments.
Common Uses:
- Next-day email content with sponsor segments
- Social media roll-outs
- Next-year promo sizzle reels
- Event screens or app content
- End-of-day wrap videos
Showcase People & Stories
These formats spotlight the people behind your mission—members, leaders, and partners—turning real voices into powerful content that builds trust and connection.
What It Is:
A 30-minute, live-streamed panel discussion—produced like a news show, not a webinar. Features real-time switching, custom graphics, and expert guests.
Why Associations Use It:
Live Panels blend thought leadership, engagement, and visibility. They’re ideal for spotlighting sponsors, elevating your voice, and creating on-demand value without the lift of in-person events.
Common Uses:
- Branded thought leadership sessions
- Recurring member engagement series
- Sponsor-aligned content
- Gated or exclusive-access lead-gen tools
What It Is:
A mini-profile exploring a member’s story—their journey, values, and connection to your association.
Why Associations Use It:
These videos highlight the people who define your mission. They’re powerful for recruitment, storytelling, and showing what membership looks like in real life.
Common Uses:
- Member spotlights in campaigns or newsletters
- Recruitment or welcome series
- Behind-the-scenes features
- Website and onboarding content
What It Is:
A celebratory video that honors award nominees or winners—capturing their work, impact, and voice in a polished, meaningful way.
Why Associations Use It:
It brings recognition to life—onsite and beyond—and reflects the value of your member community.
Common Uses:
- Annual conference or gala videos
- Volunteer or leadership recognition
- Played during live award sessions
- Nominee highlight reels
- Event roll-ins or website showcases
Ready to Build YourStrategy?
You don’t need a script—or a storyboard. Just tell us what you’re trying to achieve, and we’ll help you choose the right formats and bring them to life with clarity, purpose, and polish.
